Power to the pen pals
Craft a love letter that keeps them coming back for more.
Clients: Google Ads, Markforged
Google Ads
Your inbox has become one of the best ways for brands to keep in touch. Across industries, marketing teams are leaning into upgrading the visual, usable and accessible standards of email design–creating personalized digital magazine spreads.
Google Ads experiments with a variety of email paths by identifying precise user flows and audience segments, and cross selling with other products like YouTube Ads, Google Analytics, and Google AdSense. For the last four years our team has been developing new strategies for these paths, based on insights provided by Google.
Markforged
This rapidly growing metal 3D printing company came to us with a brand new look. As Markforged geared up for their IPO, it was up to our team to implement and expand this visual design system.
Working across marketing, product, and sales teams, we developed strategy and design to create a modular content input experience for their email campaigns.