Marie Kondo your
online identity
You’d be shocked what a difference a little polish (or ketchup) can make. Let’s give your site a solid tune-up, together.
Clients: Markforged, Torani, Yahoo Small Business, Blue Barley
Torani: Puremade
Torani's new product line, Puremade, required an online presence both to gather leads as well as to begin to integrate their commitment to sustainability with purpose driven language and content.
The goal was to develop a hybrid page that works as a lead generation pathway from the Puremade launch, as well as a Purpose page soft launch to coincide with Torani’s B Corp certification announcement.
The prototype shown is the second iteration implemented to reiterate Purpose content showcasing Torani partners with award winning content.
Markforged
This rapidly growing metal 3D printing company came to us came to us with a brand new look. As Markforged geared up for their IPO, it was up to our team to implement and expand their new visual design system.
Working with key stakeholders across the company, we created a modular experience for content creation to meet the needs of marketing, product, and sales teams.
UI + Visual design + Content marketing
Torani
This San Francisco-based flavored syrups and sauce company asked us to introduce their 100 year old brand to the digital world.
Focusing on consumer and foodservice audiences, we created a cohesive visual experience across Torani's marketing/e-commerce platforms that prioritized usability, accessibility, and conversions.
UX, UI, Visual design
Ready State
Being the resident UX/UI nerd, I got the pleasure of consulting on the site for my marketing agency of residence.
Together with copywriting and sales teams we worked together to make our About page reflect our new, post-pandemic, team.
UX, UI, Visual design
Yahoo Small Business
If you remember Yahoo email fondly, you’ll be glad to know they offer a full suite of products to help your business thrive online.
We worked across marketing, design, product, and sales teams to launch their newest offering, Business Maker—an all-in-one platform with everything to start and grow a business.
UX, UI, Visual design
Blue Barley
Company event planners still use word-of-mouth, Google, and old-fashioned spreadsheets to plan each event. The process is arduous and boring. Blue Barley provides a solution with an all-inclusive event planning marketplace.
I conducted user research and usability testing to bring the founders' idea to life on screen.